The key thrust behind the authors work is that business models developed for the old economy do not work in the new. Unsurprisingly, they propose that organisations look at their own inherent processes to the way they deliver customer value and make sure that they are aligned with what customer's want.

This viewpoint could be interesting in a book about Business Process Reengineering as it rarely applied to marketing but as a stand alone work it has few merits. The book is very academic in the language used and there are few 'real' world examples or explanations given.

If you are a college student interested in seeing how BPR developed in the early 90's then this book may be worth a read.

If you are hoping to gain insight in how organisation actually compete on customer value then I would strongly suggest you look elsewhere

This book is on the political struggle of the Malaysian Aboriginal group, or 'Orang Asli', written by a group of scholars who have been conducting research on the group since 25 years ago. But the explanation on the struggle has been constructed as simply between the politically dominant Malays and the Orang Asli minority, without explaining the critical role of the Chinese in the economic life of the Orang Asli. For such a group of excellent and experienced scholars to ignore this phenomenon is rather surprising, to say the least. What is even more surprising is the fact that it took one of the more illustrious editors, ie. Robert Dentan, 25 years after his first book on an Orang Asli group "Semai, the non-violent people", to be able to say this. It is quite obvious that they have also failed to acknowledge the fact that many Malaysian scholars have said all this a decade or so ago. There is an obvious failure on the part of the editors to productively and creatively use local sources written in the vernacular for the present book. This becomes a great handicap to the authors in constructing a more in-depth analysis. Finally, where is the voice of the suffering Orang Asli themselves? In the present post-modern theorizing exercise, dominant in anthropology (the editor is are anthropologists, except one), the absence of the real social actors' voice is unacceptable!

First, this is not a book solely about parties for the Millennium. It is a book about party themes with a couple pages added to the front about the Millennium. Second, the attempt at a creative layout actually detracts from the book and makes it difficult to read. Lastly, the ideas are generally unimagineative. I read much of the book looking for any worthwhile idea for a party I am planning and found almost none.

Not worth the money--try some of the other books out there. "The New Year's Eve Compendium" by Todd Lyon is better. Still not great, and doesn't have all of the color photos like this book, but it is at least informative and original.